18 – Retail Report: Bonton

Retail Report: Bonton

Bonton is a delightful world of apparel, home décor and products for babies, kids and their families, all unified by an expertly coordinated color palette and impeccable design esthetic. It’s understandable that the company is evolving into a lifestyle brand for the whole family--after all Bonton began eighteen years ago as a family affair. Company founders Thomas and Irene Cohen are the son and daughter-in-law of the owners of Bonpoint, the elegant, upscale, classic French brand of baby and children’s wear. While maintaining a similarly high level of quality and craftsmanship, Bonton’s style is more contemporary, relaxed and unconventional. The brand is especially admired for its extensive range of basic and essential items that are easily recognized by cheerful color palettes and special fabrics.

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