6 – World Beat: Pitti Bimbo


Kids a la Mode presents a first-hand look at the International kids' collections for Spring/Summer 2019

Text and Photography by Janet A. Jacobs

The season started out not with a bang, but with a POP (Pitti Optical Power), the lively theme of the 87th edition of Pitti Bimbo, Florence. Bold, colorful decor with fun optical effects was indicative of the upbeat mood at this largest and most comprehensive event for children's fashion.

"There was a very positive atmosphere in the Fortezza" said Raffaello Hapoleone, CEO of Pitti Immagine. "Children's wear is experiencing a moment of great evolution with a strong focus on a more accentuated research and lifestyle dimension the Pitti Bimbo is encouraging and maximizing through new projects and sections dedicated to emerging creativity, design and new lifestyles that, from season to season, further expand de boundaries of the children's universe."

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